We build it end to end, from plan to operation
mindtouch isn't a content studio. We build infrastructure: the technology that draws foreign travelers into the region, the community operations that keep them here, and the offline hub that connects them to local commerce. One person plans, builds, and runs all three.
How the three ventures work
Each axis works a different way, but all three run on the same conversion logic: turn a search, a stay, or a visit into a measurable outcome.
HeySeorak
Draws in
A tech engine that draws foreign independent travelers (FIT) into the region, linking visits and purchases with a multilingual AI guide, menu translation, and QR.
HINOMAD
Keeps here
A digital-nomad community in its fourth year, building a relational population through work-and-stay experiences across five Gangwon regions.
HINOMAD LAB
Creates value
A hub built from idle space in Sokcho's old downtown, linking the people who stayed with local businesses and young people, turning flow into revenue and opportunity.
We help companies design their own AI transition, too
We extend what we've learned applying AI on the ground, in tourism and local commerce, into AI-transition (AX) training for enterprise teams. Not theory: lectures led by someone who has actually built and run the services. And we don't stop at lectures — consulting and hands-on workflow automation follow through to execution.
AX lectures & workshops
Hands-on training where teams apply AI to their own work — a curriculum from someone who has actually shipped the services.
AX consulting
We audit how work really flows and map where AI pays off first.
Workflow automation
We turn repetitive manual work into automated pipelines — and stay until they actually run.
Lectures & advisory in the past year
How we work with partners
Free for travelers and small businesses; revenue and collaboration come from here.
Have a project in mind?
Municipal and corporate partnerships, AX consulting and workflow automation, workations, local projects. Let's talk.